Shop Premium Outlets launches retail media network

The initiative will enhance visibility and sales for Shop Premium Outlets sellers while delivering personalized advertisements to millions of online shoppers worldwide. Leveraging Mirakl’s AI-powered sponsored product ads, sellers can seamlessly advertise on the platform in minutes, reaching a global audience of discerning shoppers.With over 300 curated sellers and brands such as Adidas, Coach Outlet, Hugo Boss, and Mulberry, the platform offers customers an extensive selection of premium and luxury items at affordable prices. By integrating Mirakl Ads into its marketplace strategy, Shop Premium Outlets aims to empower sellers to accelerate growth while maintaining the integrity of the shopping experience.

“The launch of our new retail media network demonstrates Shop Premium Out…