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Shop Premium Outlets launches retail media network

Fashion • April 19, 2024 • Comments off

The initiative will enhance visibility and sales for Shop Premium Outlets sellers while delivering personalized advertisements to millions of online shoppers worldwide. Leveraging Mirakl’s AI-powered sponsored product ads, sellers can seamlessly advertise on the platform in minutes, reaching a global audience of discerning shoppers.With over 300 curated sellers and brands such as Adidas, Coach Outlet, Hugo Boss, and Mulberry, the platform offers customers an extensive selection of premium and luxury items at affordable prices. By integrating Mirakl Ads into its marketplace strategy, Shop Premium Outlets aims to empower sellers to accelerate growth while maintaining the integrity of the shopping experience.

“The launch of our new retail media network demonstrates Shop Premium Outlets’ commitment to an exceptional experience, not just for our customers, but for the hundreds of curated brands we partner with on our eCommerce marketplace,” said Neel Grover, CEO of Shop Premium Outlets. “Our retail media solution will empower marketplace sellers to serve advertisements directly to their most relevant audiences, delivering outsized returns on their marketing investments. Retail media backed by first-party data is proven to increase sales, and Mirakl Ads provides the marketplace-ready technology that will ensure our partners see immediate value from their retail media investments.” Mirakl Ads, the seamless retail media advertising solution for marketplace businesses, offers operators and sellers on the Mirakl Marketplace Platform instant access to data-backed campaigns. “Shop Premium Outlets has seen incredible success by partnering with some of the world’s best-known brands in fashion and luxury goods,” said Octavie Gosselin, Vice President, Mirakl Ads.“The launch of this marketplace-ready retail media advertising solution enables Shop Premium Outlets to build on existing customer relationships by serving relevant, personalized advertising to deliver a curated customer experienceคำพูดจาก สล็อตเว็บตรง. This is exactly the kind of success that Mirakl Ads was built to enable.” According to Insider Intelligence, worldwide retail media spend is expected to reach $140 billion this year, constituting one-fifth of total digital ad spendคำพูดจาก สล็อต เว็บใหญ่. With retail media sales boasting a 70 to 90% gross margin rate, this initiative represents a lucrative opportunity for retailers to capitalize on higher-margin activities. Group M predicts that by 2028, retail media spend will surpass TV ad spend.

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