How the luxury and fashion industry is dealing with the explosion of digital content

 The rapid growth of online sales has led brands to shoot a whole series of photos for each product, not only for their online stores, but also for major online platforms that often require customized shots. The digitization of showrooms has prompted the creation of virtual catalogs, where the quality of the images must be impeccable. The latter must depict clothing and accessories with great accuracy, since they are targeted at buyers who until recently were seeing and touching the products up close, and are now placing their orders online. Then, there is the production of content for social media; from the smallest of launches and seasonal campaigns, to capsule collections and more. These images are geared towards different media platforms and therefore, have different content. Fro…